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March 1, 2011: Limited Brands Seeks More Expansion Overseas


By: Tom Borgerding WOSU News

The founder of Limited Brands, Les Wexner, today told a lunch time crowd that his lingerie and beauty company will keep expanding in both the U-S and overseas. WOSU’s Tom Borgerding reports.

Limited Brands has stores in 38 countries around the world and Wexner says the plan is to keep expanding. Last year, the company opened its first six Bath and Body stores in the Middle East. Wexner says he’s exploring as many as 20 more store openings in countries such as Dubai and Turkey.

“We believe our domestic U-S business will probably double in size in the next five years. We believe that inside of ten years the dominant part of our business, retail sales, will be outside of the United States and will be done internationally.”

Limited Brands has evolved from an apparel company started in 1963 at Kingsdale shopping center in Upper Arlington to a $10,000,000,000 lingerie and beauty company. 60% of the company’s sales is lingerie. 40% is beauty products. Wexner’s comments came has he accepted the International Company of the Year Award from the Columbus Council on World Affairs.

As our
world shrinks,
the necessity
to understand
it grows…

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